I have a bad habit when designing sites for clients – I tend to refer to them as “new sites” rather than “new themes” and thus I confuse people.

When you have a website powered by WordPress, your design and your content are two different entities. Your pages and posts remain the same even if you are changing your design.  All of the content you have worked hard on stays exactly as it is even though your layout, menus and widgets may change.
Your new theme may offer you new options design-wise, along with additional ways to highlight or showcase content, but the content of your pages stays the same until you decide to change or edit that content.  Your highlights, bold, lists, blockquotes may be styled differently, but the content will remain static.

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